Our Mission
At Always Above Average, our mission is simple: to become Canada’s leading hoodie brand by creating high-quality, affordable hoodies made for everyone.
More than just clothing, our hoodies combine comfort, style, and durability—so whether you’re a student, a professional, on the go, or unwinding at home, you can look and feel your best.
We believe a great hoodie should be accessible to all. That’s why we design with every lifestyle in mind—because no matter who you are or where you’re headed, there’s an Always Above Average hoodie made for you.
Our Vision
Always Above Average is more than just a hoodie brand—it’s a mindset.
We exist to inspire individuals to push beyond limits, reject mediocrity, and embrace their fullest potential.
Every hoodie we create is built with purpose—crafted for those who refuse to settle. It embodies resilience, ambition, and an unwavering commitment to greatness.
Wearing Always Above Average isn’t just about style—it’s about carrying the mindset that “good enough” will never be enough.
Our History
Always Above Average is more than just a hoodie—it’s a statement.
What started as a personal journey of growth has grown into a movement for those who refuse to settle for ordinary.
Every hoodie we design represents dedication, resilience, and the mindset to keep pushing forward. It’s not just about staying warm—it’s about wearing your drive, your confidence, and your identity on your sleeve.
Our mission is simple: to create high-quality, affordable hoodies built for everyday comfort and everyday ambition. But beyond that, we’re building a culture—a community where people across Canada connect, inspire, and remind each other that “good enough” is never enough.
This is just the beginning. Always Above Average isn’t here for trends—it’s here to shift mindsets, break barriers, and prove that true style is built on purpose.
Always Above Average. More than a hoodie. A movement.